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Amerikafeber

Gothenburg, Sweden
September 2015

The Jubilee exhibition ‘Amerikafeber’ at the Maritime Museum of Gothenburg tells the story of the Swedish American Line. Design and communication studio Guringo created a spatial experience adopting a contemporary approach to exhibition design. The content is portrayed in a visual and narrative style featuring elegant white Voile CS curtains and vivid red DekoTaft borders by ShowTex.
 
A layered spatial design combining semitransparent curtains in white Voile CS and subtle, dynamic lighting created a floating, dreamy atmosphere. The inherently flame retardant sheers were thermocut which prevents the fabric from fraying and assures a clean finish.
 
Red DekoTaft borders by ShowTex acted as the connecting thread throughout the exhibition. The borders were finished on top with hook-and-loop fastener for easy installation. This semi-shiny taffeta works well with lighting and was both backlit for fine tuning light diffusion as front lit for spectacular reflection.
 
www.guringo.com

Project credits

Designer: 
Guringo design and communication studio