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ShowTex هي الرائده عالميا في ابتكار و تصنيع و بيع و تركيب الاقمشه و المسارات و انظمة التحكم في الحركه لتحقيق الرؤيه الابداعيه في الفعاليات و عروض الاداء.
10 minutes with Oscar Poblador
ShowTex Spain has been growing steadily, strengthening its position in the Spanish events and exhibitions sector. In this interview, we speak with Oscar Poblador, Managing Director of ShowTex Spain, to explore how the company adapts to industry demands, its key products, standout projects, and its vision for the future.
- How would you describe ShowTex Spain’s growth in recent years?
- What are the specific needs of the industry in Spain?
- Which ShowTex products are popular in Spain?
- Which projects are most notable for ShowTex Spain?
- How do you keep ahead of the game?
- What does the future hold for ShowTex Spain?
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| ShowTex Spain, Barcelona office |
How would you describe ShowTex Spain’s growth in recent years?
The past few years have been characterised by growth closely linked to the events industry.
Clients and brands from around the world love coming to Spain to host their conventions, exhibitions and conferences. And that’s exactly our sector and our core business.
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| Barcelona 080 Fashion Week © Esma Events |
What are the specific needs of the industry in Spain?
The events industry is our main focus and it has one defining characteristic: the need for efficiency and rapid response. We must respond quickly to client demands and be highly capable of handling last-minute requests, as this sector in Spain operates under tight deadlines.
We often receive project requests or changes on short notice, but thanks to our in-house capabilities, we can manage those challenges very well.
Which ShowTex products are popular in Spain?
We have a large stock of AV Drop, which is one of the star products for events and exhibitions. We frequently use this modular system to sustainably build corporate backdrops, conference areas, partition walls and stage backdrops.
It allows us to serve multiple segments efficiently, especially when it comes to setup times and sustainability, as it does not generate waste.
Which projects are most notable for ShowTex Spain?
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| Primavera Sound Boiler Room © Natalia Cornudella |
At ShowTex Spain, we start the year with a solid base of recurring projects. Several clients and annual projects are already scheduled, such as Sónar Festival, Primavera Sound, the Mobile World Congress and ISE, the latter being two trade shows held in Barcelona with great activity.
ShowTex is also very active in the trade show industry, both at Ifema in Madrid and Fira Barcelona. This opens many doors to work on large-scale projects that require significant resources and highly efficient setup times. Our way of working continues to bring even more of those projects our way.
“We want to achieve more in less time and keep reaching for the stars”
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| ShowTex Spain team |
How do you keep ahead of the game?
By constantly aiming to refine our processes and staying updated on the latest product innovations.
We focus on improving efficiency in sustainability, assembly times and project management, because our goal is to achieve more in less time and keep reaching for the stars.
What does the future hold for ShowTex Spain?
ShowTex Spain is currently in a phase of sustainable growth, taking steady steps forward. We are increasing our operational capacity to continue delivering top-level service and to respond even faster and more effectively.
At the same time, we’re expanding our sustainability efforts with a growing range of eco-friendly products. We want to keep evolving, because we’re convinced we’re on the right path to do so.
Looking for a trusted partner in stage fabrics and hardware for your next event in Spain?