ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
At the Berlin Fruit Logistica trade show, Zespri took pride of place with a fresh and fruity stand design bursting with printed ShowTex fabrics and frames.
Two large-scale structures made of Print Frame Double profiles were custom bent to create an impressive oval header floating above the expo stand.
The outer frame was finished with a massive printed Universal 250 banner, luring many visitors to the stand. Once inside, they could see the whole Zespri story brought to life on a 360° FP Blackout projection screen mounted in the inner frame.
To keep the stand looking light and fresh, all masking was done using white Molton CS, an inherently and permanently flame-retardant fabric made from Trevira CS.