Montblanc

An ultra-fine ShowTex scrim set the tone during the launch ceremony of the new Montblanc Star Legacy watch in Shanghai.

The 20 running metres of flame-retardant LaserTulle served as a see-through projection surface showing off the famous Montblanc star emblem.

Various panels of scrim were positioned behind one another forming a dazzling multi-layer setup that recreated the vast night sky. The 3D projection effect represented the hexagonal white Montblanc star which immediately captured all guests' attention. An excellent way to guide them to the highly-anticipated expo focusing on the beauty of watch-making heritage.