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CityScape Abu Dhabi
CityScape Abu Dhabi
CityScape Abu Dhabi
CityScape Abu Dhabi
CityScape Abu Dhabi

CityScape Abu Dhabi

Abu Dhabi, UAE
May 2017

Widely regarded as the key event for the region’s property sector, Cityscape Abu Dhabi acts as a platform for developers, investors, real estate professionals and government entities to meet and do business.

During the exhibition, the Aldar stand presented its real estate project "The Bridges" to the big audience featuring 9 impressive Cube Frame lightboxes, in various sizes, finished with RP Fusion projection screens by ShowTex. The screens of the ceiling-mounted cubes diffused the light from the built-in LEDs, determining the overall warm atmosphere of the stand. The colourful lights could be controlled by DMX and made sure the stand simply stood out!

For the sales centre of the booth, ShowTex also created a stunning 3D effect by combining two layers of printed Voile CS in Double and Single Print Frame Profiles. The layered sheer fabric was printed with various patterns that reminded visitors of an architectural blueprint. The result was a creative stand design that made people stop and look twice.

Project credits

Client: 
Action Impact & Aldar