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Asus Z3nvolution - scrim projections
Asus Z3nvolution - scrim projections
Asus Z3nvolution - scrim projections
Asus Z3nvolution - scrim projections
Asus Z3nvolution - scrim projections

Asus Z3nvolution launch

New Delhi, India
October 2016

Glitz, glamour and gadgets took centre stage in India, as Asus launched its Zenfone 3 series with a fashion-themed event featuring classic sharkstooth scrims by ShowTex.

The set displayed a 30 m long catwalk, on which models showed the multimedia products in a futuristic way. A 4 m high by 25 m wide GobelinTulle scrim was set up on both sides of the ramp, immersing everyone present in mystifying visuals with spectacular projections.

Depending on how it is lit, GobelinTulle sharkstooth scrim appears either opaque or transparent, giving way to spectacular effects onstage. Each and every second of the event was therefore carefully mapped out, aiming to wow the audience with eye-popping visuals.

Project credits

Production: 
SilaSveta
Client: 
EO2
Designer: 
SilaSveta