New Chevrolet Cruze Launch
A ShowTex Kabuki drop system measuring 14 meters created a memorable product launch for the new Chevrolet Cruze in Singapore. Leading up to the reveal, the car remained hidden behind a Retro Screen cream rear projection screen. Then, shadow dancers performed a lively routine for the public. When the special event curtain dropped at exactly the right moment, Chevrolet’s latest model was revealed to the surprised and delighted audience.
Project: New Chevrolet Cruze Launch
Date: 18 August 2009
Location: Singapore
