ComeandDo transformed Saudi Telecom’s trade show stand at ITU Telecom World 2009 with a unique concept in bright white. The huge display area was covered in 540 m² ShowTex white CS Molton masking curtains making an already grand space look even bigger. 60 meter long projection screens caught the attention of visitors and made it THE stand to visit at the important industry trade show. The combination of hundreds of meters of exhibition drapes and traditional Arabic and modern design elements was exquisite. STC (Saudi Telecom) is the national telecommunications services provider in the Kingdom of Saudi Arabia with a workforce of more than 21,000, supported by the largest infrastructure in the Middle East. ITU TELECOM WORLD is an unrivaled event for the global telecommunication and information communication technology (ICT) sector taking place every four years.