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Dubai Motor Show

Dubai, UAE
December 2011

ShowTex Middle East supplied reveal cloths and systems, printed signage, and innovative stand and display fabric and frame solutions to the Middle East’s top trade show stand creation companies.

The new cars from Chevrolet, Cadillac, McLaren, and others were displayed in front of printed canvases in print frames. Black Molton masking fabric was also integrated into booth design by mounting the fabric in print frames instead of attaching them to pipes and bases for a clean modern effect.

Toyota, Lexus, Hyundai, Infiniti, Maserati…. the ever present stretch ceilings for their stands, whether mounted in circular trusses or expansive rectangular shapes, had a high tech look and feel thanks to ShowTex’s unique fabric finishing and the versatility of StretchTulle.

ShowTex supplied several AutoReveals with custom printed Satinac reveal curtains and a Kabuki 50 system integrated into a stand ceiling so discretely that visitors were truly surprised and delighted at the results as the shiny reveal cloths dropped to unveil the season’s hottest cars.