Dubai Motor Show

Hosted at the Dubai International Convention and Exhibition Centre, the 2011 edition of the Dubai International Motor Show proved to be the region’s biggest and most influential automotive event as well as the most visited show in its 22-year history.

A world class list of international automotive manufacturers unveiled their latest models, concept cars and technological innovations during the four-day show.

ShowTex Middle East supplied reveal cloths and systems, printed signage, and innovative stand and display fabric and frame solutions to the Middle East’s top trade show stand creation companies.

The new cars from Chevrolet, Cadillac, McLaren, and others were displayed in front of printed canvases in print frames. Black Molton masking fabric was also integrated into booth design by mounting the fabric in print frames instead of attaching them to pipes and bases for a clean modern effect.

Toyota, Lexus, Hyundai, Infiniti, Maserati…. the ever present stretch ceilings for their stands, whether mounted in circular trusses or expansive rectangular shapes, had a high tech look and feel thanks to ShowTex’s unique fabric finishing and the versatility of StretchTulle.

The most dramatic car launches make use of Kabuki Drops and Reveal Cloths and this year’s Dubai Motor Show was no different.

ShowTex supplied several AutoReveals with custom printed Satinac reveal curtains and a Kabuki 50 system integrated into a stand ceiling so discretely that visitors were truly surprised and delighted at the results as the shiny reveal cloths dropped to unveil the season’s hottest cars.